BLUEM standing across from a dark sculptural crow in an open landscape.

Partner deck / 2026

BLUEM - CORALE

A symbolic album world across audio, film, sculpture, and a highly activated audience.

Audio Video Sculpture Performance
01 Private materials available

Listen / watch

Private project materials

The quickest way into CORALE's atmosphere. N.B. Audio is unmixed.

BLUEM reaching toward a dark sculptural crow against a blue sky.
02 Audio / video access
BLUEM framed by three dark sculptural forms on stone.

Concept

CORALE is a journey into symbols.

Each one represents a phase of life as we live it together in 2026.

Recalling Maria Monti's iconic record Il Bestiario (1975), CORALE uses the symbolism behind ancient art, animals, and plants to observe and echo the modern collective experience.

03 Ancient sign systems / modern collective life
Black and white portrait of BLUEM seated beside a dark crow sculpture.

Symbol example

The crow becomes a figure of digital anxiety.

Traditionally associated with omens and watchfulness, the crow is reframed through observation, overstimulation, and the impossibility of silence.

04 Watchfulness / overstimulation / silence
Close view of BLUEM and a sculptural crow form.

System

CORALE exists across multiple forms.

The music generates images, the images become objects, and the objects return to sound.

Audio 11 produced and arranged tracks awaiting final production, mix, and master.
Video Three fully produced and colour graded music videos.
Sculpture Three unique crafted forms that carry the record's symbolic language into space.
05 Sound becomes image becomes object
Overhead image of dark sculptural forms around BLUEM.

Project state

The core creative world is already in place.

BLUEM needs only the distribution facilities to share it with the world.

11 Produced and arranged tracks awaiting additional production, mix, and master
3x Music videos fully produced and colour graded
3x Unique sculptures crafted
1 Album photography campaign captured
06 Audio / video / sculpture / audience

CORALE is the invitation BLUEM fans have been waiting for.

A unique project from an artist who has already built unyielding trust with her followers.

Black and white portrait of BLUEM seated beside a sculpture.
07 Trust already exists
Black and white BLUEM portrait with sculptural form.

Streaming

An audience with unusual intent.

BLUEM's audience is not only broad enough to scale. It is already listening with depth, return behaviour, and page-level intent.

11M+ Catalogue streams
600K Unique Spotify listeners
42% Monthly listeners are active listeners, intentionally streaming from artist pages, album pages, or their own libraries.
5% Monthly listeners are super listeners, streaming on average 37.6 times per month.
08 Scale with retention

Merch sales

Proof that attention converts.

The audience has already shown willingness to buy into the world around the music, with repeat customers present before the album campaign scales.

Gross sales 11,000 EUR+

Merch revenue to date.

Customer quality 23%

Repeat customers.

09 Commerce signal
BLUEM and three dark sculptures viewed from above.

Fashion alignment

Already legible to cultural brands.

BLUEM's world has moved naturally through fashion performance, curation, and sync contexts.

Miu Miu 2025 Literary Club performance x2
ETRO A/W 2026 curation, performance, and sync
Antonio Marras S/S 2022 sync
ETRO A/W 2024 sync
10 Fashion / sync / performance

Sync

Placement history with room to formalize.

Existing sync activity gives CORALE a credible path into proactive pitching across fashion, film, advertising, and institutional culture.

"Venerdi" - Antonio Marras Spring/Summer 2022

"Umma" - SKAM Italia, season 5

"Lunedi" - short film "Graduation", Switzerland

"Martedi" - The Socialite Family advertising. "Lunedi" - Miu Miu Literary Club promotion. "Martedi" - SIAE podcast x Ministero degli Esteri. "Come with me" - composed and produced for Zalando ADV.

Medley of songs for ETRO Loop Forward Women's Fall/Winter 2026/2027.

11 From reactive placements to proactive sync

Press / radio

Existing tastemaker surface area.

The next step is expanding from Italian and early cultural tastemakers into a coordinated UK, EU, and US narrative.

Harper's Bazaar
Grazia
Rolling Stone
NTS Radio
BBC Radio 6 Music
Metal Mag
Cosmopolitan
DMY Mag
Vogue
Billboard
Re-Edition
Xpulent
Glamcult
Visual Atelier
Why Now
Radio Raheem
Radio Deejay Italy
Radio Alhara
12 Cultural proof

Live

More than 60 shows since 2022.

A new A/V show can turn CORALE's visual world into stronger boutique festival and tier-1 electronic opportunities in 2027.

2022

ESNS - Groningen (NL)
VIVA! - Bari (IT)

2023

MI AMI Festival - Milan (IT)
The Great Escape - Brighton (UK)
Spring Attitude - Rome (IT)

2024

EYOE Recommends - London (UK)
Les Femmes S'En Melent - Charleroi (BE)
Videocitta - Rome (IT)
Letz Festival - Terni (IT)

2025

Fringe Club - Hong Kong (CN)
Terrible Baby - Hong Kong (CN)
Mercat De Musica Viva - Vic (ES)

13 Live platform for the album world
BLUEM and a dark sculptural crow in a wide landscape.

Collaboration

Seeking a global licensing or JV partner.

A partner can fund and deliver the final production layer, then push CORALE through editorial, cultural, conversion, sync, and live channels.

Final recording costs

High quality mix and master, plus additional production.

DSP optimization

Core electronic and avant garde editorial placements.

Digital performance

Scale the existing 42% active listener retention rate through acquisition.

Global PR

Move beyond Italian tastemakers into UK, EU, and US markets.

Short-form conversion

Use the bank of striking visual assets to drive pre-saves and catalogue discovery.

Sync and brand partnerships

Proactive fashion-house pitching, building on ETRO and Miu Miu alignment.

Tour support

Build and leverage a new A/V show for 2027 festival bookings.

14 Funding / finishing / amplification

Contact

BLUEM - CORALE

kieran@progressive.systems
15 Progressive Systems